WKO Trailblazer Pilot
client
technique
year
WKO
generative design
2022
BRIEF
The brief for the project was to create an identity for a video series that consists of various formats – just like a bento box. This metaphor was translated into a visual representation of the bento box, serving as the framework.
CONCEPT
Movable containers form the foundation and display all the different formats in one frame. The bold lines create a boundary for each individual box, while the arrangement in a grid signals their connectedness.
The containers are then filled with abstract geometric patters, which represent the respective video formats. As the grid and the shapes within are created generatively, the framework can easily be applied to every aspect ratio, and could also be used for further implementations such as interactive video walls.